I’m just putting the finishing touches on the Week 2 Boot Camp lesson that I’ll be teaching on Sunday.
We’re going to use data to figure out which product descriptions need to be improved.
No one has time to fix everything, so we have to be strategic and prioritize.
If a product has a low number of previews but a decent percentage of those people go on to buy the product, then according to the TPT Bucket Sales Funnel theory, the bucket with the biggest leak is the one getting people to your product preview.
- In other words, people aren’t really looking at your preview.
- But a good chunk of the teachers who do look at your preview end up buying.
- So, if you doubled the number of people who looked at the preview, you might double sales.
- Instead of trying to get more pageviews for highly competitive search terms.
This is what I call making do with the traffic you already have…
, instead of trying to compete with overly saturated niches to get more eyeballs.
Obviously this rule of thumb doesn’t apply for really low priced products.
After all, if the resource is only $1, the teacher is probably going to just buy it rather than waste time looking at the preview. Too much effort and they need it now.
But for higher priced resources, the preview rate can tell us which products need a better description to increase the perceived value of the resource.
- If we increase the perceived value of the resource, they’ll want to check out the preview.
- Looking at the preview is the step before buying the resource.
- And then, ka-ching!
Confused? Don’t worry!
If you’re in the November boot camp, we’ll be talking about this on Sunday in the Zoom lesson.
If you’re not part of the boot camp, you can sign up for the next boot camp here.